Gucci Tote Bags

After the booming success of its reborn Jackie bag, Gucci is bringing back another beloved accessory from the archive: Princess Diana’s favourite bamboo-handle tote. Aptly named Diana, the reimagining comes under Alessandro Michele’s creative directorship approximately 20 years after the original caught the royal’s eye. It's given a modern makeover with small tweaks – the most notable being the addition of a detachable neon belt on the handles, playfully nodding to the functional bands that were once used to keep their shape.

After the booming success of its reborn Jackie bag, Gucci is bringing back another beloved accessory from the archive: Princess Diana’s favourite bamboo-handle tote. Aptly named Diana, the reimagining comes under Alessandro Michele’s creative directorship approximately 20 years after the original caught the royal’s eye. It's given a modern makeover with small tweaks – the most notable being the addition of a detachable neon belt on the handles, playfully nodding to the functional bands that were once used to keep their shape.

After the booming success of its reborn Jackie bag, Gucci is bringing back another beloved accessory from the archive: Princess Diana’s favourite bamboo-handle tote. Aptly named Diana, the reimagining comes under Alessandro Michele’s creative directorship approximately 20 years after the original caught the royal’s eye. It's given a modern makeover with small tweaks – the most notable being the addition of a detachable neon belt on the handles, playfully nodding to the functional bands that were once used to keep their shape.

After the booming success of its reborn Jackie bag, Gucci is bringing back another beloved accessory from the archive: Princess Diana’s favourite bamboo-handle tote. Aptly named Diana, the reimagining comes under Alessandro Michele’s creative directorship approximately 20 years after the original caught the royal’s eye. It's given a modern makeover with small tweaks – the most notable being the addition of a detachable neon belt on the handles, playfully nodding to the functional bands that were once used to keep their shape.

After the booming success of its reborn Jackie bag, Gucci is bringing back another beloved accessory from the archive: Princess Diana’s favourite bamboo-handle tote. Aptly named Diana, the reimagining comes under Alessandro Michele’s creative directorship approximately 20 years after the original caught the royal’s eye. It's given a modern makeover with small tweaks – the most notable being the addition of a detachable neon belt on the handles, playfully nodding to the functional bands that were once used to keep their shape.

After the booming success of its reborn Jackie bag, Gucci is bringing back another beloved accessory from the archive: Princess Diana’s favourite bamboo-handle tote. Aptly named Diana, the reimagining comes under Alessandro Michele’s creative directorship approximately 20 years after the original caught the royal’s eye. It's given a modern makeover with small tweaks – the most notable being the addition of a detachable neon belt on the handles, playfully nodding to the functional bands that were once used to keep their shape.

Instantly recognizable emblems of the brand, logos enrich designs in new and unexpected ways. Behind every logo lies the tradition and value of the House, an everlasting medium one can wear again and again. Following the idea of constant change and experimentation, different iterations of the logo have been presented each collection. The jumbo GG, a new, maximalist version of the historic monogram, animates a selection of ready-to-wear and accessories for the Aria collection.

Combining recognizable elements of the House, the small tote bag is defined by its bamboo handles and gold-tone Double G hardware. The bag is further accentuated by two neon straps, a playful reference to the bands used to keep handles in shape. Microfibre lining in nude with a suede-like finish and one open pocket against the back.

Combining recognizable elements of the House, the small tote bag is defined by its bamboo handles and gold-tone Double G hardware. The bag is further accentuated by two neon straps, a playful reference to the bands used to keep handles in shape. Microfibre lining in nude with a suede-like finish and one open pocket against the back.

The Ophidia style continues its evolution at Gucci, incorporating new shapes and silhouettes each season. Featuring signature elements on a practical new shape, this large tote bag is trimmed with textured leather and topped with gold-tone hardware. Thanks to a detachable strap, the style can also be carried as a shoulder bag when required.