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The GG Milano bag, a timeless piece from Gucci, first graced the fashion scene in 2010 as part of the Spring/Summer collection. And soon it became a pie, everyone wanted a piece of. Crafted under the creative direction of Frida Giannini, this handbag seamlessly blended traditional Gucci elements with a contemporary twist. The iconic GG logo, a symbol of the brand’s heritage, was prominently featured, lending its name to the bag. This interlocking “G” motif, introduced in the 1960s, quickly became synonymous with Gucci, signifying its identity and quality.

As we observe the lasting impact of the GG Emblem bag, it’s clear that accessories like this are not just about aesthetics but also about storytelling and identity in the luxury fashion landscape. With Kendall Jenner, Gucci has successfully positioned the bag as both a statement piece and a versatile essential. As consumers increasingly seek items that balance style with sustainability, the GG Emblem might very well embody the future of luxury fashion—where heritage meets modern sensibilities, sparking not just admiration but a deeper conversation about what it means to invest in style today.

A pillar of Gucci’s ‘Greek Chic’ aesthetic and inspired by mythology, the Dionysus is a modern-day signature. As his first handbag for the house, Michele unveiled the Dionysus on the Fall/Winter 2015 runway. Inspired by the brand’s historic codes, the first Dionysus was crafted in ‘GG’ Supreme, Gucci’s original coated canvas textile. With the Dionysus, Michele also brought new signature details to life, including a metal clasp tipped with two tiger heads and the garden motif – as filled with embroidered flowers, butterflies, snakes, and wasps.

Gucci's Diana bag, named after the People's Princess, is a very spacious, functional piece that can match any outfit. The bag, which has bamboo handles and bears the brand's double "G" logo, has a timeless style. The iconic wooden handles are inspired by Gucci's "Bamboo" bag, released in 1947. Since it became difficult to find leather materials after the Second World War, the brand had to make some innovations in its designs and wrote a new page in fashion history by starting to produce bag handles from bamboo.

The Gucci Blondie, which first debuted within the Love Parade fashion show in Los Angeles. This temporal resilience is reflective of an essence that is both chameleonic and charismatic, a combination that allows the line, like many others of the House, to remain contemporary, no matter the year. The debut Gucci 'Blondie' bags, crafted from the label’s signature suede and adorned with the new emblem, evoked the free-spirited essence of the ’70s. This same sense of effortless sophistication is reflected in De Sarno’s iterations,

The Bamboo bag was first introduced by Gucci in 1947, during a time when materials like leather and metals were scarce due to World War II. The bag’s design was inspired by the natural strength and flexibility of bamboo, which was used to create the bag’s distinctive handle. The Bamboo handle was crafted from a single piece of bamboo, which was heated and bent to achieve its signature curve.

Originally launched in the 1970s, the Attaché—which was revived and debuted as part of Gucci’s spring 2022 collection. The piece is a product of contemporary design — reviving and reinterpreting a historical object from the House’s archive. Flashing forward a silhouette reminiscent of 1970s attitudes and imaginations, the Gucci Attache brings what was known to the present day, by going beyond masculinity and femininity.

Making its debut for the brand’s Cruise 2023 collection, the Gucci Aphrodite bag is one of the House’s new fan favorites. An elegant and easy silhouette, the Aphrodite fuses together iconic elements from Gucci’s past and the modernity of the House’s present. It’s this sentiment that was integral to Alessandro Michele’s time at Gucci, and while his reign has ended, his influence will forever remain. The Aphrodite, one of his last debuts for the House, is like owning a piece of Gucci history.

An enduring accessory that has retained its timeless allure—the narrative of the Gucci Horsebit 1955 unfolds, turning the equestrian bit into an authentic emblem synonymous with the brand. The last few years have seen a resurgence in archival designs from major design houses. Designers have chosen to dip into brand archives for inspiration, thus reviving both designs in their entirety as well as specific elements from the past. Alessandro Michele has taken the latter route with the introduction of Gucci’s new 1955 Horsebit collection.

Few luxury bags have become iconic in just a few years. And yet that's what the Gucci Marmont, has achieved: despite being a relatively recent addition to the haute couture world, it is already a household name. Its secret? Distinctive features, a mix of modern and retro lines, and the Gucci signature, of course. Find out more about this popular handbag in this article!