October 2024

The GG Milano bag, a timeless piece from Gucci, first graced the fashion scene in 2010 as part of the Spring/Summer collection. And soon it became a pie, everyone wanted a piece of. Crafted under the creative direction of Frida Giannini, this handbag seamlessly blended traditional Gucci elements with a contemporary twist. The iconic GG logo, a symbol of the brand’s heritage, was prominently featured, lending its name to the bag. This interlocking “G” motif, introduced in the 1960s, quickly became synonymous with Gucci, signifying its identity and quality.

As we observe the lasting impact of the GG Emblem bag, it’s clear that accessories like this are not just about aesthetics but also about storytelling and identity in the luxury fashion landscape. With Kendall Jenner, Gucci has successfully positioned the bag as both a statement piece and a versatile essential. As consumers increasingly seek items that balance style with sustainability, the GG Emblem might very well embody the future of luxury fashion—where heritage meets modern sensibilities, sparking not just admiration but a deeper conversation about what it means to invest in style today.

A pillar of Gucci’s ‘Greek Chic’ aesthetic and inspired by mythology, the Dionysus is a modern-day signature. As his first handbag for the house, Michele unveiled the Dionysus on the Fall/Winter 2015 runway. Inspired by the brand’s historic codes, the first Dionysus was crafted in ‘GG’ Supreme, Gucci’s original coated canvas textile. With the Dionysus, Michele also brought new signature details to life, including a metal clasp tipped with two tiger heads and the garden motif – as filled with embroidered flowers, butterflies, snakes, and wasps.

Gucci's Diana bag, named after the People's Princess, is a very spacious, functional piece that can match any outfit. The bag, which has bamboo handles and bears the brand's double "G" logo, has a timeless style. The iconic wooden handles are inspired by Gucci's "Bamboo" bag, released in 1947. Since it became difficult to find leather materials after the Second World War, the brand had to make some innovations in its designs and wrote a new page in fashion history by starting to produce bag handles from bamboo.