Everything to Know About Gucci GG Milano Bag
Gucci’s journey into the world of luxury leather goods began with high-quality luggage, and over the years, its reputation for crafting timeless, statement-making bags has only grown. From the iconic Jackie to the Horsebit 1955, Gucci has given us some of the most coveted Gucci handbags in fashion history. Now, there’s a new contender for "it" bag status—the GG Milano, the latest addition to the brand's ever-growing roster of must-have bags.
The History of GG Milano Bag
The Gucci GG Milano bag, a timeless piece from Gucci, first graced the fashion scene in 2010 as part of the Spring/Summer collection. And soon it became a pie, everyone wanted a piece of. Crafted under the creative direction of Frida Giannini, this handbag seamlessly blended traditional Gucci elements with a contemporary twist. The iconic GG logo, a symbol of the brand’s heritage, was prominently featured, lending its name to the bag. This interlocking “G” motif, introduced in the 1960s, quickly became synonymous with Gucci, signifying its identity and quality.
Over the years, the GG Milano has evolved into a symbol of refined elegance, valued for its versatility and exceptional craftsmanship. It has been a staple in the wardrobes of countless fashion enthusiasts, from celebrities to everyday women. The bag’s enduring appeal lies in its ability to effortlessly complement various ensembles and occasions.
The latest iteration of this iconic design, a top-handle handbag with a plush, puffy silhouette, was unveiled at the Fall/Winter 2024 show during Milan Fashion Week. This new version, crafted by Creative Director Sabato De Sarno, pays homage to the vibrant city that has deeply influenced his artistic vision. Drawing inspiration from established Gucci icons and featuring the emblematic Double G hardware, it represents an evolution of the Marmont silhouette.
This updated GG Milano marks a new chapter in the brand’s narrative, a departure from its previous maximalist aesthetic. It reflects De Sarno’s personal journey and arrival in Milan, where he has been captivated by the city’s rich heritage in art, fashion, and design. The creative spirit of Milan is infused into every stitch of the GG Milano bag, celebrating its enduring influence on the world of fashion.
The Design of GG Milano Bag
This top-handle bag is available in bold colors like powder blue, hot pink, and even lime green leather, all boasting a timeless round-edge baguette design. It also with a fresh update—featuring the new Double G hardware and soft, puffy GG-embossed leather that feels silky to the touch.
The GG Milano’s versatility is emphasized by its detachable chain strap, which allows the bag to be worn either crossbody or on the shoulder—making it an easy transition from day to night.
GG Milano Bag Sizes Guide
The GG Milano comes in two sizes: small and mini. Both versions come in sleek puffy leather, quilted puffy leather, or GG-embossed leather. These material choices impact the bag's pricing. Both sizes are equipped with a spring closure and are designed to be as functional as they are fashionable.
- GG Milano Mini
The mini version measures 8.3 inches wide, 4.9 inches high, and 1.8 inches deep. Like its larger counterpart, it includes a zip pocket with a GG charm and a lipstick holder.
- GG Milano Small
The small size measures 10.2 inches wide, 5.5 inches high, and 2.4 inches deep. It includes a zip pocket with a GG charm, an open pocket, and a lipstick holder compartment. The bag has a top handle with a 6 cm drop and a detachable chain shoulder strap with a 50 cm drop, making it a versatile companion for any occasion.
The new GG Milano is poised to keep its status as the It-bag that never loses its charm. Its timeless design, combined with its fresh and contemporary reimagination, makes it a mindful buy that you will keep going back to.
